“Dirshu Hashem behimatz’o — seek G-d when He can be found, qara’uhu bihyoso qarov — call Him when He is near.”"Shuvu eilai, veashuva aleikhem — Return to Me and I will return to you.”Contrasting images. The first is one of G-d initiating the repentance process, and man responding after Hashem has first made Himself available. The second is G-d’s cry for us to initiate, and then He will respond. A relationship is cyclic, feeding back upon itself. There is no clear initial point; each step gradually deepens the bond.
In Unsaneh Toqef, we find the following as part of the description of what the high holidays are like in heaven. “And a great shofar will be blown, and a small still voice will be heard, and the angels will be atremble, and panic and fear will grip them, and they will cry ‘Here is the day of judgment!’” The “small still voice”, the “qol demamah daqah” is a

